victoria li
Hi, I'm Vic! I'm a Hong Kong-raised + UK-based hybrid Creative.
I'm a traditionally trained, socially tapped-in creative girlypop with 3+ years of industry experience across ATL + social in Hong Kong and London. Formally copy-based, but really a Jill of many trades (see: work).
I love ideas that are sharp, thoughtful, relevant, or all of the above. With a background that spans traditional + social agencies, I have a genuine, fundamental understanding of the breadth and depth required in crafting big ideas in addition to being native in the language and speed of social, all of which shape everything I make.
When I'm not working, you'll find me at a cafe somewhere with my camcorder plotting my next nostalgia-core edit. (Sorry and thanks to my friends for featuring in them!)
now
OLIVER Agency / Creative (2026 - Present)
Energy Studios @ Reckitt (Strepsils, Finish, Gaviscon)
previously
AnalogFolk London / Creative (2024 - 2026)
Clients: Costa Coffee, Meta, La Roche Posay, Diageo, Fidelity, Galderma, Innocent Drinks
Pitch wins: Proton, Galderma, Perk (social)
Grey Hong Kong / Creative (2022 - 2023)
Clients: Hong Kong Tourism Board, Marriott International, HSBC, Volvo
Pitch wins: Hong Kong Science and Technology Parks, American Tourister, ASUS
Pirata Group / Social Media Assistant (2021-2022)
Noah Workshop / Creative Intern (2021-2021)
Clients: Coca Cola, Fidelity, HKU Space Community College, Deliveroo, Trial and Error
other stuff
ADFEST Young Lotus Workshop 2023 - Hong Kong Representative
HK4As Create4Good Young Competition - Winning Team
Cannes Lions The Brief #2 - Shortlisted Team
education
BA in Advertising Design - The Hong Kong Polytechnic University (2018-2022)
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