victoria li

Hi, I'm Vic! I'm a Hong Kong-raised + UK-based creative.

I'm a strategically-minded integrated creative with a background in both traditional + digital agencies.​ I've been a wearer of more hats than I've got hanging on my door – having studied advertising in uni, flirted with video production + editing while I was at it, had a brief fling with design + art direction after, set up a small side hustle recording case study VOs somehow (I'll explain later), written + created social media content for a bit, before deciding I liked making ads above all else. 

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I love thoughtful, culture-driven big ideas with cutting insight and language. Also partial to some chronically online brainrot. 

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So where does that leave me?

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Not sure. But I bet we can make some cool stuff and find out together.